Many businesses struggle to get noticed, even in busy areas. A storefront without the right outdoor sign can blend into the street. Similarly, confusing or missing indoor signs can leave customers lost once they walk in. The wrong signage can directly cost foot traffic and your sales. So, it is crucial to understand the difference between outdoor signs for business and indoor signs for business.
Understanding Outdoor Signage and Indoor Signage
What is Outdoor Signage?
Outdoor signage is all about visibility and first impressions. Think of them as the face of your business or store, since that is generally the first thing people will see. Popular examples of outdoor signage in North Ontario include:
- Outdoor signs for businesses to attract attention from passersby.
- Custom outdoor signs that reflect your brand’s personality and style.
- Outdoor neon signs make a bold statement, especially at night.
The goal here is simple: make your business easy to find and instantly recognizable. You can use it to promote offers that can drive more foot traffic.
What is Indoor Signage?
Indoor signage is any visual display placed inside a business or office space. These signs help guide visitors and share crucial information. Common examples include:
- Interior office signs that mark directions or rooms.
- Custom indoor signs that carry your brand logo or design theme.
- Custom business signs indoors to promote services or highlight specials.
So, indoor signs focus on enhancing the customer experience once someone is already inside your space. This improves brand image as well.
What are the Differences Between Indoor Signage and Outdoor Signage?
Both indoor signage and outdoor signage serve your business. However, you should first understand how their purposes and requirements differ.
| Feature | Indoor Signs | Outdoor Signs |
| Purpose | Guide and inform inside the business. | Attract, inform, and advertise outside. |
| Materials | Lightweight and less weather-resistant. | Durable, weatherproof, and UV-resistant. |
| Design Focus | Branding and readability in enclosed spaces. | Visibility from a distance. |
| Lighting | Optional. Mostly features accent lights or back lights. | Often essential. Neon or LED is quite common. |
Choosing the Right Indoor Signage or Outdoor Signage for Your Business
Never mistake signage for a decoration. With the right strategy, you can significantly improve traffic and customer experience. This is why it is best that you stick to the experts. At Ernie’s Signs, we have local experienced professionals who can plan your indoor and outdoor signage to make the most of your investment. You can either call 705-897-7568 or book a consultation online.